Chicago area bakery seeks funds via Indiegogo campaign

As is the case in any type of investment, there are times when financially it is a better time than others to make that commitment. A bakery located in Evanston is dealing with that reality right now.

The bakery, which makes and sells gluten free products, is housed in a building containing office space above. Bakery owners also own the building having purchased it in 2007 when commercial real estate prices were high. Since then however, previous tenants have vacated the premise and the small business has struggled.

Things became so difficult financially that earlier this month the bakery made public its plans to close on December 24. The announcement on Facebook drew so much support for the small business however that the owners have decided to try a different approach to obtain the money needed to stay in operation. It is attempting to raise $104,000 via an Indiegogo campaign by the day it had planned to be its last. With six days left in the campaign the baker had just under $7,000.

Small business owners throughout the Chicago area are all too aware of the complexities that go along with such a business. While it can be difficult to obtain the financing necessary the nature of many of the businesses and their size alone make creative efforts such as this one a possibility.

Whether the bakery will reach its goal in time remains to be seen. This situation illustrates the trials and tribulations that often accompany a business of this size.

Source: Crain's Chicago Business, "Struggling Evanston bakery starts Indiegogo fund," Dec. 19, 2012

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