Marketing solutions for small businesses in Chicago expanding

Anyone who is in the business world, or considering starting a small business, knows that there are many things that need to be addressed for the business to be successful. Completing the business formation stage is just the beginning. For example, a business cannot succeed without a steady supply of customers.

Bringing these customers in can be an expensive proposition that leaves many small businesses wondering where to turn. In today's world, much of the advertising businesses do is online and involves websites and social media. Recognizing this is an issue for many small businesses in Chicago, the Chicago Tribune Media Group is stepping up with possible solutions.

It recently announced that its 435 Digital Services, which focuses on online marketing, is introducing services and products that will be sold piecemeal, rather than in larger more expensive packages. That approach is designed to make the products and services it sells to larger businesses affordable and more accessible to smaller businesses in the area.

Current programs available from 435 digital include:

  • Search engine optimization
  • Client audits
  • Reputation management
  • Social media
  • Email marketing
  • Video
  • Web development

The numerous things that need to be addressed for a small business to be successful can be confusing and overwhelming. While some of the matters can be navigated by the small business owners, in other cases, particularly those involving legal matters, working with a lawyer can be beneficial. In addition to streamlining the process on the front end, in many cases an attorney can help prevent business disputes down the line.

Source: Chicago Business Journal, "Chicago Tribune expands digital services for small cos." April 24, 2013

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