Marketing, Facebook and small business formation in Illinois

Current and future small business owners in Illinois may not realize that nearly 30 million small businesses (SMBs) have fan pages on Facebook that are active. That number has increased by approximately 25 million just since last year. For entrepreneurs looking at small business formation, using the social media giant's services could prove to be an important marketing tool.

Facebook claims it is working on improving its interaction with small business owners in order to ensure they receive all of the information they require for their fan pages to be successful. However, many SMBs complain that their content is being reduced or restricted on Facebook. SMBs claim that Facebook decides what users are allowed to see because interests and advertisements seem to drive the social media site.

Businesses find that they can offer current and potential customers more with mobile apps. Facebook estimates that about 19 million of the SMBs on Facebook have a mobile app for their business. Customers enjoy more interaction with mobile apps than with a fan page on Facebook. For this reason, Facebook says it is working to offer more mobile services to its business customers.

One of the biggest challenges in small business formation is how to interact with the venture's customer base. Marketing is a big part of starting a new business, but there are several other legal and business decisions to make. If a business fails to remain in compliance with Illinois and federal laws, a business may not get the opportunity to become a success or maintain it once it is achieved.

Source: business2community.com, "19 Million Small Businesses With Facebook Fan Pages Are Active On Mobile", Andrew Gazdecki, June 14, 2014

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