The story behind Barefoot Wine

Many Illinois residents that are of legal drinking age are likely familiar with Barefoot Wine, the biggest wine brand in the United States. Though it has achieved incredible success, its beginning was very humble.

Michael and Bonnie, the founders of Barefoot Wine, started a wine company almost by mistake. While working as business coaches, the two future wine moguls had a lot of clients that were in the wine business. When a grape grower told Michael that he hadn't been paid by a wine maker in three years, Michael tried to collect the debt. Though the wine maker was bankrupt, the company was willing to let go of $300,000 worth of wine in lieu of payment for the grapes.

After Michael told the grape grower about the deal he had struck, he learned that the grape grower was not interested in trying to sell all of the wine. Michael and Bonnie took the wine instead and learned through trial and error about running a successful wine business. Along the way, Michael and Bonnie learned to use 'worthy cause marketing" and generosity to draw attention to their wine brand and get it into stores.

Sometimes new ventures begin when the right person discovers an unexpected opportunity, and an attorney who has experience in providing advice to start-up companies can often be of assistance to prospective owners. A threshold issue is the type of legal entity that the business will operate under, and the attorney can outline the particular characteristics and filing requirements of corporations and limited liability companies.

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